Communications
Communications providers are moving forward with convergence, mobile content/3G, and Triple Play strategies. However, providers continue to confront capex challenges, a slowdown of ARPU gains, reduced growth for high-yield customers, greater competition from media companies, and the need to realize the full benefit of merger activities.
As shown below, these strategies invariably increase the volume of data that must be captured and managed by the business, as well as the conditional logic that governs it. For example, providers launch consistent waves of local promotions to improve Triple Play penetration. Each of these promotions and individual customer terms is realized as a distinct piece of conditional logic which is needed to drive the expected revenue, ensure timely provisioning, or address fraud.
Lavastorm’s capabilities meet two critical needs: the need to realize gains in the current order-to-cash environment as these strategies unfold; and the need to de-risk the overall order-to-cash process through the use of automated controls, enabling aggressive market action.
For communications providers, we offer 6 solutions that deploy automated controls at the atomic data level in order to deliver financial and operational value: